Owners Greg Kavanaugh & Doug Reinhard have been in the Automotive Collision Industry their entire adult lives. Both began their careers as technicians in the business. From there, their progression into management quickly evolved both finding success in every venture undertaken within the collision industry. Greg & Doug amassed many years’ background and experience in managing collision centers for automotive dealerships, corporate-owned Dealerships, and independently owned body shops. Over the years, the two become known as the “fix-it guys” in the industry, with proven records of reviving, fixing and making failing collision centers very successful. Greg and Doug worked together at various times during their career and had always discussed venturing out together on an automotive collision company of their own. Their opportunity came when Ultimate Collision Centers (located in Bethany and Lawton) came up for sale. With the help of The Bank of Union in El Reno, the two jumped in feet first to take on the challenge.
So, when this opportunity came about with the sale of Ultimate Collision Centers (Bethany and Lawton) and the help from The Bank of Union (El Reno), we decided to take on the challenge. Car Craft Auto Body Completed the acquisition of these shops on January 11th of 2010. The Bethany location has been operating as a collision repair business for 20+ yrs. The Lawton location has been in running as a collision repair business for 49+ yrs. The El Reno store was our third location and opened May of 2011. Designed and built from the ground up, it is also the home for Car Craft Corporate offices. The newest location, located in Edmond, OK was acquired on January 26th, 2015. Four locations strong, but still looking to grow if the right opportunities present themselves.
Car Craft’s Mission and Vision:
Kevin Cook – Car Craft General Manager
Kevin Cook is one of the most seasoned and experienced people in Oklahoma when it comes to industry knowledge. Kevin grew up in the business, having started working in his dad’s shop before he could even drive, he has over 30 years of on the job training. He is an ASE certified mechanic & an I-car certified technician. There is no job within the auto body industry that this man has not held. This well-rounded training and experience prepared him well for understanding the various automotive issues that can arise and how best to tackle them. Couple this knowledge and experience with his natural ability to lead and his empathetic personality to help others, and it is easy to see why he is the General Manager of Car Craft Auto Body, overseeing all 4 shops.
Kevin leads his teams by empowering them. Knowing his shop managers are on locations and the closest person to aid customers if an issue arise, Kevin trusts his managers to handle things as needed to ensure the best customer experience. That being said, Kevin always makes himself available if a need arises that cannot be handled on the local level. The goal of Car Craft Auto Body is to ensure each of our guests have a pleasant experience at our shops. This includes making sure their vehicle is restored to its pre-accident condition with a no hassle involved. You can trust that when you bring your car to a Car Craft locations, you will be taken care of as though you are part of the family.
Susan Rowland – Car Craft Customer Relations & Training Director
Auto Body & Collision is a second career for Susan Rowland. She spent 20 years as an executive in sales and marketing before deciding she wanted to try something different. This drive for change lead her to the auto body industry. While she started out as a CSR she quickly moved into management, learning auto body estimates in the process. Formerly the shop manager of Car Craft Auto Body in Edmond, Susan moved up to a corporate role in July of 2020. As the Customer Relations & Training Director, Rowland now plays an integral part in ensuring customers are kept up to date on their vehicle repair status throughout the process. Additionally, she schedules and oversees iCar and manufacturer trainings, and ensures that training for employees is uniform for location to location.
“I love that we can take a wrecked vehicle and make it look like the accident never happened,” says Susan when asked about why she loves her job, “that and making customers happy.” Susan and the rest of the team at Car Craft work hard to ensure your car is repaired properly. Their goal is not only to ensure it doesn’t look as though you were ever in an accident, they also ensure that your car is returned to you in a safe condition – protecting you & your family when you’re on the road.